Digital Wallonia. The Digital Wallonia brand

The Digital Wallonia brand aims to embody Digital Wallonia. It should unite the public and private players and initiatives involved in implementing the Digital Wallonia strategy and, more generally, in the digital transformation of Wallonia.

As the name suggests, the ambition of the Digital Wallonia brand is to embody Digital Wallonia. It must bring together public and private stakeholders and initiatives, committed to implementing the Digital Wallonia strategy and, more generally, to Wallonia’s digital transformation.

Digital Wallonia is all about three complementary, indivisible concepts :

• The strategy. This defines public policies’ priorities and goals, as well as the support framework offered to private initiatives to promote digital technology.
• The platform. This provides services and support for public and private stakeholders involved in implementing the digital strategy.
• The brand. This unites the public and private stakeholders and initiatives launched within the context of the digital strategy and ensures their visibility.

One brand : 4 messages :

1. Digital : identifies the digital sector and the desire to transform Wallonia.
2. Wallonia : identifies the region and the brand’s political ambition.
3. .be : identifies the country internationally.
4. domain name : identifies the web platform, home to a range of services, a reference point where Wallonia’s digital profile can be raised.

Following in the footsteps of notable initiatives like French Tech, but with a broader scope, the Digital Wallonia brand must unite and develop Wallonia’s digital transformation. Its ambition is to be:

• Strong. The Walloon government and key players in the digital world use this brand. Ultimately, it will be embodied by a physical location.
• Visible. The brand is used as a matter of course within the context of digital initiatives, by as many stakeholders as possible, in Wallonia and abroad.
• Attractive. The expected services and benefits offered by the brand encourage the support and involvement of those in the digital ecosystem.
• Innovative. The brand is made available and rolled out via original and disruptive media, campaigns and initiatives.
• Sustainable. The brand embodies a long-term digital strategy that is set to last, beyond a term of office.